- Canon EOS M50 – at Amazon/B&H Photo Video/Adorama
- Canon Speedlite 470EX-AI Flash – at Amazon/B&H Photo Video/Adorama
Canon EOS M50:
For photographers actively seeking to upgrade their skills, the EOS M50 is an all-around, entry-level camera with an extensive list of user-friendly features that encourages users to broaden their creative visions. Providing improved Dual Pixel CMOS AF, a 24.1MP APS-C CMOS sensor resulting in less noise and high definition in low-light situations, and the capability of recording 4K video, the EOS M50 will capture crisp, photographic expressions in various situations.
“Our core goal when developing new entry-level interchangeable lens cameras for our consumers is to meld high-quality features and usability together. In listening to our customers, we believe we have achieved this goal with both the EOS M50 and EOS Rebel T7, ” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “With enhanced features for photographers of all skill levels to enjoy, both cameras demonstrate Canon’s commitment to developing and manufacturing best-in-class quality imaging solutions.”
Additional features of the EOS M50 include:
- New DIGIC 8 Image Processor
- HD 120p High-frame video rate
- Built-in OLED Electronic Viewfinder with Touch and Drag Autofocus
- Vari-Angle LCD touchscreen
- Wi-Fi*, NFC** and Bluetooth connectivity***
- Automatic image transfer to compatible devices while shooting*
- New Silent Mode
Canon Speedlite 470EX-AI Flash:
Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.
“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create.”
At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.
Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.
The Canon Speedlite 470EX-AI Flash is scheduled to be available April 2018 for an estimated retail price of $399.99**. For more information please visit, usa.canon.com.