In a recently news from nikkei, Canon now shifts focus from DSLR cameras to mirrorless cameras, due to sharp growth in the mirrorless system camera market.
Canon recently announced a new 4K APS-C mirrorless camera Canon EOS M50, it is positioned as “a strategic model” for mirrorless cameras. Canon hopes EOS M50 will attract demand from families, including mothers who enjoy taking pictures of their children.
Canon held 23% of the domestic market for these cameras in 2017, ranking second behind Olympus. It aims for the top spot with the new offering. With mirrorless cameras rapidly gaining popularity and rivals like Sony breaking into SLRs, Canon decided it must “actively roll out products for a growth market even if there is some cannibalization.”
Due to Sony is attempting to break down Canon and Nikon’s strength in the professional market with mirrorless cameras. Canon is also consider releasing a high-end mirrorless camera (Full Frame Canon Mirrorless Camera). According to Masahiro Sakata, president of Canon group member Canon Marketing Japan: “We will look at the timing and consider it.”