Canon is gearing up for the highly anticipated release of the EOS R5 Mark II and the development announcement of the EOS R1. With just over a month until the official unveiling, the company has begun marketing and training initiatives with preferred retailers worldwide.
The EOS R5 Mark II is expected to be announced in the coming weeks, while the EOS R1 will receive a development-style announcement. Canon plans to leverage the upcoming Euro 2024 and Paris Olympic Games to generate excitement for these new products, a strategy that proved successful with the launch of the EOS R3.
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