In a recently Canon statement in their annual Corporate Strategy Conference (page 8), Canon CEO said that they will go on the offensive and work to expand our sales in the mirrorless camera market, and to reach our goal of 50% market share of the entire interchangeable-lens camera market.
Since Sony a7 III is announced, there are more and more rumors on upcoming Canon Full Frame mirrorless cameras. According to recently interview by dpreview, Kenji Tanaka, Sony Senior General Manager of the Digital Imaging Business Group said both Canon and Nikon will announce their first full frame mirrorless cameras within a year, before CP+ Show 2019 in Japan.
At CP+ Show Japan these days, Canon didn’t announced their long rumored full frame mirrorless camera as rumored before. Instead, they just announced another APS-C mirrorless camera Canon EOS M50. So, when will first Canon full frame mirrorless camera coming ? According to latest talk from our source, first Canon full frame mirrorless camera is likely to be announced at the second half of 2018, before Photokina 2018 in September.
In a recently news from nikkei, Canon now shifts focus from DSLR cameras to mirrorless cameras, due to sharp growth in the mirrorless system camera market.
The Canon’s full frame mirrorless camera has rumored for a long time. It is likely to be announced at CP+ Show at early March, 2018. Currently, there is no specs rumors of upcoming Canon full frame mirrorless cameras, but it should coming in next several weeks ahead of launch.
According to CR, Canon is sending out “very elaborate” invitations to select dealers and VIPs for a high-end mirrorless camera announcement next month before CP+ Show.
The Canon full frame mirrorless camera is expected to be announced in the second half of 2018, sometime in August, before Photokina 2018 in September. According to recently rumors on CR, the first Canon full frame mirrorless camera will not use any sensor from EOS 5D Mark IV or EOS 6D Mark II, instead it will use a new dedicated full frame CMOS sensor.