Canon’s hotly anticipated camera launches, the EOS R5 Mark II and EOS R1, are scheduled to be announced in late April or early May. However, the cameras won’t be available for purchase by consumers until after two major sporting events this summer.
The plan is to “announce” the new models in the coming weeks, and then provide them to photographers covering the Euro 2024 football championship in June and the Summer Olympic Games in July. This follows the strategy Canon used with the EOS R3, first putting it in the hands of working pros at big events to generate buzz.
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